The last few years have been… a lot. On the marketing side, we have been on a rollercoaster of change, but there’s a silver lining: people are consuming more videos than ever before. That might leave you thinking of doing your first video project, or maybe you did one ten years ago and it really needs updating. Our biggest suggestion is to BE CREATIVE! Too often, we see people trying to create videos that are either boring or have too much information crammed into them that they become unwatchable.
Here are three tips to help you push your video to the next level:
- Be open to collaboration– or even letting go of the creative. Let’s be honest, video is not something you deal with every day. So often we see people trying to insert themselves into the video planning process because they think that’s what is needed for the project to be successful. In our experience, that actually creates more problems. Instead, try working with creatives who listen to your needs and bring you something out of the box for your brand or product, which leads perfectly into our next thought.
- Be Creative.This seems like it would be such an obvious step for creating a video. You would be surprised how many boring video concepts we have seen over the years. People often look at video as a risk, so they try to play it safe with the content of the video. If you really think about it, that’s not a very good strategy. You want people to see your video, share it, and talk about it. The best way to get that reaction is to think outside the box and push the creative boundaries. If the answer to any of your video ideas is, “this could also be a PowerPoint,” then you’re not trying hard enough.
- Have fun along the way.A video project should be an opportunity for you to expand the way your brand communicates to your target audience. Often brands take themselves or what they do too seriously. It’s ok to have fun with your brand even if you’re promoting something as important as Women’s Health Month.
About the Guest Blogger
Talented. Creative. Fun.
Words can’t really describe how awesome Mountain Craft Productions is – or how much we appreciate their partnership.
Our drive for marketing and strategy mirrors Mountain Craft’s passion for crafting award-winning video assets across a broad range of industries. As experts in the field, we’ve been lucky to call them collaborators + friends for the past several years. They pride themselves on thinking outside of the box and using cutting-edge techniques.
We’ve worked on some pretty rad projects together. From state-wide campaigns to educational health care videos, we’re always proud of the video content produced with this crew. Together we’ve brainstormed some amazing videos, from conception to post-production, and nailed down a process for not only creating, but also distributing top-notch video assets worth remembering.
We love this powerhouse team so much we asked them to guest star in this blog post.
Mountain Craft gives us the low-down on how to get a Next Level video—one you’re proud of and one that yields Results.
This guest blog has been written with many years of experience behind it. Without question, the most fun and successful video projects we have created are also the most creative. When clients trust us and let us do what we’re good at and run with an idea that may seem far-fetched, it has paid off. Of course, it’s also always a good idea to have a strong marketing strategy to back up any creative video concept … but then again, you probably already know that if you’re reading this LMC blog.
Interested in taking your video idea to the Next Level? If this blog hasn’t proved the power of collaboration, we’re not sure what else could? Let’s collaborate. Let’s create.