Nine locations and one school-based unit later, Coplin Health Systems, a Federally Qualified Health Center (FQHC), has grown from a single clinic location in Elizabeth, WV to serving the mid-Ohio valley and surrounding communities. From family healthcare and behavioral health services, to dental, physical therapy, and pediatrics, Coplin is dedicated to providing quality healthcare to the entire family.
We worked to develop a strong social media campaign that speaks to all communities, highlights all services offered and exposes the community culture that is evident at each location. While we were at it, we branded all social media outlets and managed all aspects of their social media – we included field message and comments to ensure that patients and visitors were receiving timely responses.
We added a blog to the new Coplinhealth.com site to create an avenue to drive traffic to the website from social media.
Paid Media Campaign – Coplin’s staff have the freedom to solve problems for their patients and are empowered to find a solution to fit a need. We created a video series that highlights various employees and the special relationships they have with their patients and the rolls they fill. A paid media campaign was implemented to ensure that the series is getting in front of the right audience.
Earned Media Strategy – We implemented an earned media strategy to showcase the quality in “Quality care in your community”. Awards, funding, provider highlights, training, new services, and partnership programs all are featured using earned media opportunities. We also manage their online presence with Google My Business and Google AdWords.
