Stop Throwing Darts: Invest in Market Research
Research is a no-brainer. We all know it can help refine a marketing strategy and significantly help to understand one’s market environment. In short, it can give you a foundation or springboard for your future marketing efforts. Without research, we’re just throwing darts and hoping to reach our target audiences based on assumptions. And just to keep things real—our clients have biases—and so do we as marketers. So if this is how you’re currently planning future marketing efforts, just know that it can create some big problems. Think of it this way … The moment a client begins to pay...
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The Social Sip: What to Expect on Social Media in 2022
One of the reasons I love social media is that it’s always changing and evolving. So, to stay ahead of the game, marketers need to check in with what we're going to continue to see take flight in 2022. Keep reading to see my predictions for the coming year …
Category ••• Insights
The Social Sip: If You’re Not On LinkedIn, You’re Missing Out
It’s no secret that in the last year we’ve seen an increase in traffic on all social media platforms and LinkedIn is no exception. Sure, it’s fun to make goofy TikToks at work and post pictures of your weekly coffee run, but if you’re anything like LMC -- you’re doing far more grinding than your Facebook followers are seeing. LinkedIn is the perfect place to share that content.
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Behind the Strategy: EveryOne Adds Up Flu Vaccination Campaign
Working with non-profit organizations is a big part of what we do at LMC. After responding to (and being awarded) The Center for Rural Health Development's Request for Proposals for the West Virginia Immunization Network’s Influenza Vaccination Campaign, we were quick to hop in and assist with this challenge by developing a campaign with a primary objective of increasing influenza vaccinations.
Category ••• Insights | Project Showcase
Celebrating 7 Years of Strategy
In case you didn’t already know… We’re celebrating 7 years here at LMC—and what a fun and exciting adventure it's been! We consider ourselves fortunate to have so many awesome clients and to have collaborated on some pretty rad projects over the years. And while there’s a lot we could brag about, we’ve narrowed it down to seven of our favorite projects to share with you.
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The Social Sip: Instagram Reels
Instagram Reels are a new way to consume video content while staying on the same Instagram app we know and love. We see day in and out that this type of vertical video content is gaining so much traction on every social media platform. It started with stories, then of course TikTok took over our hearts and lives (at least mine, that is).
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LMC Takes on Facebook Blueprint
Social media marketing is an ever-evolving industry, so we jumped in head-first and took the Facebook Blueprint Course. Learn more about what that means for our business and how we can help market yours.
Category ••• How We Do It | Insights
4 Thoughts on Healthcare Marketing
With over fifteen years of healthcare marketing experience, LMC’s Senior Account Manager Rachel Phillips gives us some rock-solid insight to healthcare marketing that allows for authentic and positive brand experiences.
Category ••• How We Do It | Insights
LMC’s Best of 2020
With this team of high achievers we’ve grown by leaps and bounds, and have a lot (we’re just going to say it) to be proud of - therefore, we decided to end 2020 on a high note and share some of the moments that made us smile.
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Our Favorite Podcasts
Sept. 30th is recognized as Podcast Day – and since we love any excuse to celebrate a social media holiday, we're sharing some of our favorites. We hope they can help kickstart your love for podcasts or perhaps you add one or two (or all of them) to your favorites list.
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