The Social Sip: My Review of Content Marketing World
One of the reasons I love social media is that it’s always changing and evolving. So, to stay ahead of the game, marketers need to check in with what we're going to continue to see take flight in 2022. Keep reading to see my predictions for the coming year.
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Time Management Takeaways: Hannah Snyder
Being an account manager at LMC means that most days, I have a lot on my plate. From social media skeletons to drafting video shoot schedules and planning content visits to staying atop marketing trends – you can probably conclude that time is a valuable resource for me as an account manager. Mornings quickly turn into the afternoon, days into weeks, and weeks into months. But, juggling clients and project timelines are all in a day’s work for me. Staff at LMC wake up in Spring, leaves just budding on the trees, and before we know it, the Mountain State [ ... ]
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The Social Sip: Repurposing with Purpose
One of the reasons I love social media is that it’s always changing and evolving. So, to stay ahead of the game, marketers need to check in with what we're going to continue to see take flight in 2022. Keep reading to see my predictions for the coming year.
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Branding Lingo You Need to Know
Here at LMC, we create scroll-stopping, award-winning brands that… Leave. An. Impression. But have you ever stopped to think about what makes a brand successful? If asked to name a few iconic brands, we bet it wouldn’t take long for some to spring to mind. Chances are high the names of brands like Coca-Cola, Apple, Target, and Disney would be on your list. Today we are going to look at the elements that help brands like these (and your own) succeed. What’s in a Brand?When most people think of a brand the first thing they think of is a logo, [ ... ]
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LMC Takes on Meta Blueprint: Part 2
Social media marketing is an ever-evolving industry, so we jumped in head-first and took the Facebook Blueprint Course. Learn more about what that means for our business and how we can help market yours.
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Why Your Healthcare Organization Needs a Marketing Strategy
It’s no secret that healthcare organizations are complex and multi-faceted. But– they still share a similar goal – guide patients through their healthcare journey and keep them engaged with the health organization. Strategic healthcare marketing integrates omnichannel, segmented, and targeted digital and traditional tactics to accelerate growth, drive engagement and nurture patient and staff relationships. However, in the healthcare niche, it’s not always easy to follow the latest trends in marketing. It doesn’t help that the healthcare and marketing industries are changing rapidly. The ever-evolving healthcare landscape can present challenges to some marketers. For example, it’s essential to be careful [ ... ]
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The Center for Rural Health Development
EveryOne Adds Up Flu Vaccination Campaign We’re just going to say it…. We love partnering with The Center for Rural Health Development (CRHD). From social media management to the development, implementation, and reporting of critical public health campaigns, and supporting their vast range of programs, we’ve been strengthening our working relationship with CRHD since 2019. As an organization that works to improve the health of West Virginians and strengthen West Virginia’s health care delivery system, especially in rural communities, CRHD stays busy ensuring West Virginians are informed about significant public health concerns. It’s no secret that 2020 was a unique [ ... ]
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LMC Guest Blog: Mountain Craft Productions’ 3 Best Video Tips
The last few years have been… a lot. On the marketing side, we have been on a rollercoaster of change, but there’s a silver lining: people are consuming more videos than ever before. That might leave you thinking of doing your first video project, or maybe you did one ten years ago and it really needs updating. Our biggest suggestion is to BE CREATIVE! Too often, we see people trying to create videos that are either boring or have too much information crammed into them that they become unwatchable. Here are three tips to help you push your video to [ ... ]
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Stop Throwing Darts: Invest in Market Research
Research is a no-brainer. We all know it can help refine a marketing strategy and significantly help to understand one’s market environment. In short, it can give you a foundation or springboard for your future marketing efforts. Without research, we’re just throwing darts and hoping to reach our target audiences based on assumptions. And just to keep things real—our clients have biases—and so do we as marketers. So if this is how you’re currently planning future marketing efforts, just know that it can create some big problems. Think of it this way … The moment a client begins to pay [ ... ]
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The Social Sip: What to Expect on Social Media in 2022
One of the reasons I love social media is that it’s always changing and evolving. So, to stay ahead of the game, marketers need to check in with what we're going to continue to see take flight in 2022. Keep reading to see my predictions for the coming year …
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The Social Sip: If You’re Not On LinkedIn, You’re Missing Out
It’s no secret that in the last year we’ve seen an increase in traffic on all social media platforms and LinkedIn is no exception. Sure, it’s fun to make goofy TikToks at work and post pictures of your weekly coffee run, but if you’re anything like LMC -- you’re doing far more grinding than your Facebook followers are seeing. LinkedIn is the perfect place to share that content.
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Behind the Strategy: EveryOne Adds Up Flu Vaccination Campaign
Working with non-profit organizations is a big part of what we do at LMC. After responding to (and being awarded) The Center for Rural Health Development's Request for Proposals for the West Virginia Immunization Network’s Influenza Vaccination Campaign, we were quick to hop in and assist with this challenge by developing a campaign with a primary objective of increasing influenza vaccinations.
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