LMC Takes on Meta Blueprint: Part 2

May 9, 2022 11:27 am   •••   By

Social media marketing is an ever-evolving industry, so we jumped in head-first and took the Facebook Blueprint Course. Learn more about what that means for our business and how we can help market yours.

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Why Your Healthcare Organization Needs a Marketing Strategy

May 9, 2022 10:08 am   •••   By

It’s no secret that healthcare organizations are complex and multi-faceted. But– they still share a similar goal – guide patients through their healthcare journey and keep them engaged with the health organization. Strategic healthcare marketing integrates omnichannel, segmented, and targeted digital and traditional tactics to accelerate growth, drive engagement and nurture patient and staff relationships. However, in the healthcare niche, it’s not always easy to follow the latest trends in marketing. It doesn’t help that the healthcare and marketing industries are changing rapidly. The ever-evolving healthcare landscape can present challenges to some marketers. For example, it’s essential to be careful...
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LMC Guest Blog: Mountain Craft Productions’ 3 Best Video Tips

January 17, 2022 11:13 am   •••   By

The last few years have been… a lot. On the marketing side, we have been on a rollercoaster of change, but there’s a silver lining: people are consuming more videos than ever before. That might leave you thinking of doing your first video project, or maybe you did one ten years ago and it really needs updating. Our biggest suggestion is to BE CREATIVE! Too often, we see people trying to create videos that are either boring or have too much information crammed into them that they become unwatchable.  Here are three tips to help you push your video to...
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Stop Throwing Darts: Invest in Market Research

January 12, 2022 3:25 pm   •••   By

Research is a no-brainer. We all know it can help refine a marketing strategy and significantly help to understand one’s market environment. In short, it can give you a foundation or springboard for your future marketing efforts. Without research, we’re just throwing darts and hoping to reach our target audiences based on assumptions. And just to keep things real—our clients have biases—and so do we as marketers. So if this is how you’re currently planning future marketing efforts, just know that it can create some big problems. Think of it this way … The moment a client begins to pay...
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The Social Sip: What to Expect on Social Media in 2022

December 21, 2021 11:42 am   •••   By

One of the reasons I love social media is that it’s always changing and evolving. So, to stay ahead of the game, marketers need to check in with what we're going to continue to see take flight in 2022. Keep reading to see my predictions for the coming year … 

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The Social Sip: If You’re Not On LinkedIn, You’re Missing Out

November 19, 2021 4:44 pm   •••   By

It’s no secret that in the last year we’ve seen an increase in traffic on all social media platforms and LinkedIn is no exception. Sure, it’s fun to make goofy TikToks at work and post pictures of your weekly coffee run, but if you’re anything like LMC -- you’re doing far more grinding than your Facebook followers are seeing. LinkedIn is the perfect place to share that content. 

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Flu Vaccination Center for Rural Health Development

Behind the Strategy: EveryOne Adds Up Flu Vaccination Campaign

November 4, 2021 10:20 pm   •••   By

Working with non-profit organizations is a big part of what we do at LMC. After responding to (and being awarded) The Center for Rural Health Development's Request for Proposals for the West Virginia Immunization Network’s Influenza Vaccination Campaign, we were quick to hop in and assist with this challenge by developing a campaign with a primary objective of increasing influenza vaccinations.

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LMC Team

Celebrating 7 Years of Strategy

September 17, 2021 2:54 pm   •••   By

In case you didn’t already know… We’re celebrating 7 years here at LMC—and what a fun and exciting adventure it's been! We consider ourselves fortunate to have so many awesome clients and to have collaborated on some pretty rad projects over the years. And while there’s a lot we could brag about, we’ve narrowed it down to seven of our favorite projects to share with you.

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The Social Sip: Instagram Reels

July 2, 2021 9:23 am   •••   By

Instagram Reels are a new way to consume video content while staying on the same Instagram app we know and love. We see day in and out that this type of vertical video content is gaining so much traction on every social media platform. It started with stories, then of course TikTok took over our hearts and lives (at least mine, that is).

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LMC Takes on Facebook Blueprint

May 4, 2021 2:09 pm   •••   By

Social media marketing is an ever-evolving industry, so we jumped in head-first and took the Facebook Blueprint Course. Learn more about what that means for our business and how we can help market yours.

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