Omni Associates – Architects is an architecture firm that values its clients, meeting project deadlines, and creating innovative architectural designs. An outdated online presence and lack of marketing strategy meant Omni was missing opportunities to set itself apart from competitors and get in front of potential clients.
Entrusting LMC to guide the company forward with its marketing efforts was Omni’s first step toward success. The journey began in 2020, first with a Strategy Session to develop a strategic marketing plan. From this marketing plan came several key projects. First, a fundamental brand refinement that set the stage for the next phase–an impactful project that would take their online presence to another level – next the design and development of a custom website.
Naturally, LMC was ecstatic about the opportunity to transform Omni’s website, showcase its portfolio of projects, and effectively communicate its architectural services to its target audience.
As a Strategy-First agency, LMC met with Omni to dig deep into their company and learn more about their services, overall business goals + objectives, and where they stood with current marketing efforts.
Based on the Strategy Session, LMC identified target markets primarily focusing on West Virginia and Southwest Pennsylvania and secondary markets in other states where the firm is licensed.
LMC developed a comprehensive marketing plan from this Strategy Session – essentially a living document to review with Omni and use as a guide for marketing efforts. Two important pieces came out of the marketing plan, a Brand Refinement + Custom Website Design and Development project.
For Omni, this refinement wasn’t just about unifying existing elements; it established a much-needed foundation for the firm, which was key for future marketing projects like their custom website.
Omni struggled with inconsistent branding across various mediums, impacting its identity both internally and externally. Here at LMC, we know consistency is key to nurturing audience trust, building recognition in the marketplace, and standing out amongst competitors.
