Talk about a MAJOR glow up…
Our work with the West Virginia Reading Association (WVRA), including strategic planning, rebranding, and website design and development, are projects we can’t stop talking about.
WVRA has been dedicated to improving reading education since 1968, providing its members with education and resources to help them flourish. Struggling to retain membership and provide relevance for its target audience post-COVID, WVRA recognized the need for a marketing roadmap to help their organization evolve. At the end of 2020, WVRA member engagement was at an all-time low and lacked clear, consistent messaging and an identity that resonated with their core audience.
Together, LMC and the WVRA brought this organization’s identity out of the ’90s and into the present day.