Locally owned in West Virginia, Micrologic is a full-service telecommunications company who provides a wide range of high-quality solutions and services to both residential and commercial clients throughout West Virginia and surrounding states. From locally sourced internet service and security systems to data cabling and telephone systems, their solutions are flexible and reliable.
The Micrologic site was originally built and still acts as the company’s inbound marketing hub. It is where all leads are driven from external marketing efforts and can be captured. LMC launched Micrologic’s website as a fully functional and responsive platform to engage current and potential clients on.
A key highlight of the initial site launch included the My Availability Page, a portal for potential clients to search their location and instantly know if they could receive 3WLogic Highspeed Internet. If their location is identified as being in the Micrologic service area, then that user is sent to a form to easily provide their contact info and be signed up for an install.
Before the launch of this new and highly functional website, Micrologic was not able to capture leads for new clients, nor did they know the market opportunity they had available to them. Every year, the number of leads increases, and we can now even segment them into specific niches of service for the company, whether that be internet, TV, security, or phone. LMC works on retainer with Micrologic to analyze website traffic, maintain site content, and optimize ongoing marketing efforts to optimize traffic to this inbound marketing hub.
LMC reports monthly to Micrologic on analytics and data tracking for http://www.micrologicwv.com/ using the integrated Google Analytics tracking code installed upon launch.
LMC provides annual, monthly, and weekly social media planning for Micrologic that includes Facebook, LinkedIn, Google My Business, and Instagram.
