Guest Blog: Mt. Craft Productions’ 3 Best Video Tips

The last few years have been… a lot. On the marketing side, we have been on a rollercoaster of change, but there’s a silver lining: people are consuming more videos than ever before. That might leave you thinking of doing your first video project, or maybe you did one ten years ago and it really needs updating. Our biggest suggestion is to BE CREATIVE! Too often, we see people trying to create videos that are either boring or have too much information crammed into them that they become unwatchable. 

Here are three tips to help you push your video to the next level:

  1. Be open to collaboration or even letting go of the creative. Let’s be honest, video is not something you deal with every day. So often we see people trying to insert themselves into the video planning process because they think that’s what is needed for the project to be successful. In our experience, that actually creates more problems. Instead, try working with creatives who listen to your needs and bring you something out of the box for your brand or product, which leads perfectly into our next thought.

    (Our set dresser works on a top down food concept.)
  2. Be Creative.This seems like it would be such an obvious step for creating a video. You would be surprised how many boring video concepts we have seen over the years. People often look at video as a risk, so they try to play it safe with the content of the video. If you really think about it, that’s not a very good strategy. You want people to see your video, share it, and talk about it. The best way to get that reaction is to think outside the box and push the creative boundaries. If the answer to any of your video ideas is, “this could also be a PowerPoint,” then you’re not trying hard enough.

    (Our director fist bumps the lead talent who got “hurt” playing ping-pong.)
  3. Have fun along the way.A video project should be an opportunity for you to expand the way your brand communicates to your target audience. Often brands take themselves or what they do too seriously. It’s ok to have fun with your brand even if you’re promoting something as important as Women’s Health Month.

    (Our Director of Photography gets some screen time helping to break Appalachian stereotypes.)
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