Clearly, there’s a lot to love about Upshur County, so when the Upshur County CVB board members and Executive Director, Laura Meadows, decided they were ready for a travel guide revamp and a new website and reached out to us … we definitely fangirled – just a bit.
The organization is completely reliant upon digital platforms to serve as hubs for their inbound marketing pieces, since their primary audience is visitors to the area. They needed a travel guide and website where resources, information, trip planning tools and other creative content could be housed and organized.
Beginning as we always do, we sat down with Laura and her team and conceptualized the new travel guide. Once completed and off to print, we worked together to draft the perfect site map, or blueprint, for their new site. Upon approval of the site map, LMC conceptualized that blueprint into a homepage design that we all knew would hit our target audience’s needs because we started with that site map as our framework for the rest of the project.
Solutions We Provided
- Web Design
- Graphic Design
- Branding
Results so far
- A bold & highly functional web presence
- A marketable hub for visitors to land from external sources
- Increased target audience’s awareness of Upshur County’s tourism opportunities
- LMC was awarded a Gold ADDY Award for the integration of design across both platforms.
