Agency LMC Welcomes Michael Carvelli and Rachel Nestor as Social Media Strategists

New hires bring expertise in content strategy, analytics, and platform-specific audience engagement to the growing agency.

Agency LMC (LMC), a premier full-service advertising, marketing, and public relations agency based in Elkins, West Virginia, has added two new faces: Michael Carvelli and Rachel Nestor have joined the agency as Social Media Strategists. Carvelli and Nestor bring complementary experience in digital storytelling, analytics interpretation, content planning, and platform specific audience engagement.

In their new roles, Carvelli and Nestor will lead social media strategy for a portfolio of clients, develop data backed content calendars, analyze performance trends, and identify opportunities to innovate across emerging platforms. Their combined experience reflects Agency LMC’s people first approach to strategic storytelling and its commitment to helping clients navigate the constantly evolving social media landscape.

“Rachel and Michael bring distinct skills and strengths that will elevate our strategic services,” said Lori Chenoweth, Founder and Vision and Strategy Director. “They both have experience in measuring and understanding the success of social platforms, which will allow us to creatively use those insights to drive results for our clients.”

Carvelli brings more than a decade of experience in journalism, higher education marketing, and social media strategy, most recently overseeing marketing, content, and media relations for West Virginia University’s Esports program. His background includes managing accounts as part of WVU’s University Relations social media team, producing multimedia content for the Charleston Gazette-Mail and Clarksburg Exponent Telegram, and leading writing teams at the Blue & Gold News as a managing editor. Throughout his career, he has earned recognition from various outlets for excellence in storytelling and digital engagement, including the West Virginia Press Association, Society of Professional Journalists, and Higher Ed Social. Michael holds a Bachelor of Arts degree in Journalism and a minor in Sports Communication from West Virginia University.

Nestor joins Agency LMC following her work as Marketing Specialist & Public Relations for the Randolph County Community Arts Council, where she strengthened the organization’s digital presence through an integrated marketing communications plan rooted in audience insights and brand storytelling. Rachel has a Bachelor of Science degree in Integrated Marketing Communications from West Virginia University.

These hires mark a period of continual growth at the award-winning agency. The company is dedicated to helping clients identify and engage their audiences and achieve their business objectives. From meticulous planning to strategic implementation, and a commitment to tracking and measuring success, LMC is committed to leading and supporting clients on their next AD-venture.