Barbour Community Health Association - Agency LMC : Agency LMC

What do you get when …

you merge two medical clinics and three wellness centers under one parent company? You get the Barbour Community Health Association (BCHA) brand family … and a whole lot of work to do. There was an immediate need to create one brand under which they would all operate, as well as communicating with all current patients, creating company structure and communications, and launching a social media presence.

Branding

Graphic Design

Strategic Planning

Photo/Video

Social Media

Professional Writing

In 2016, Belington Medical Clinic and Myers Clinic merged under Barbour Community Health Association, an organization which also operates Belington Wellness Center, Brandon Wellness Center, and AB Wellness Center.

Challenges They Were Facing

Identifying each site under one parent company
Engagement with patients
Communication between sites
Creating and maintaining company culture
Lacking a social media presence

Solutions We Provided

Branding
Graphic Design
Social Media Planning & Implementation
Photography/Videography
Email Marketing
Professional Writing
Strategic Planning
Public Relations
Search Engine Marketing

Results So Far

Communicate the relationship BCHA has with each clinic
Provided consistent branding
Increased awareness of BCHA locations & services
Increased SEO (search engine optimization)
Positioned BCHA as an expert in healthcare

Branding

LMC’s relationship with BCHA began in the Spring of 2017 when we worked closely with Eric Ruf, CEO to develop and launch a brand that all staff and board of directors approved of – one that would give them a reputable presence in their region and make them the trusted go-to organization for healthcare needs.

We wanted to create a clean, easy-to-read, modern brand that would allow for a complete logo system to be executed. Logo systems are commonly used for brands that have a parent association and smaller offices that branch out from the parent brand. This allows for easy recognition and relation of the branches as being a part of the parent brand, creating brand continuity and equity.

By rebranding BCHA and creating a logo system, we would re-introduce the brand to the community and easily communicate the relationship Barbour Community Health Association has with each clinic. This positioned BCHA for growth by developing and designing brand assets that were clear, authentic, and harmonized with its services and messaging throughout newly-acquired locations.

Social Media

To improve communication with patients, we strengthened their social media presence by annual, monthly, and weekly planning, as well as integrating Google My Business in addition to the already existing Facebook platform.

Photo/Video

To help spread awareness of BCHA’s services and programs, LMC suggested that video assist in the delivery of stories. Based on the conversations with staff, it was understood that their providers share a unique and personal connection with their patients. LMC suggested that they leverage those relationships and showcase various stories from around the services and programs they offer.

Communication Between Sites

Communication with staff both internally and between sites was a weakness. They needed a way to talk to everyone at one time, so we started a monthly e-newsletter for staff that kept them in the loop of what was going on at each site. We also encouraged staff to “Like” BCHA’s Facebook page as another way to stay tuned in to news and events. In turn, this also helped to establish a cohesive company culture among the organization.

Professional Writing

LMC also began regular blogging to help to further spread awareness of the organization’s services.

We also help them to:

Increase SEO (search engine optimization)
Create content that has a lifelong span
Create shareable content
Become an expert in healthcare

Print Collateral

We also created a stationery suite for BCHA that includes:

brochures
letter heads
envelopes
business cards
pocket folders

Previous Back To Top See All Work Next