Categories for Insights
The Social Sip: If You’re Not On LinkedIn, You’re Missing Out
Picture this, it’s 2014 and my first assignment for Intro to Communications is to create a LinkedIn profile that will be a crucial part of networking and finding a job post-graduation. I took my time creating and polishing my account for that class and then let it sit unattended until a year later when I applied for my first internship. Needless to say, I swiftly left LinkedIn behind for the more appealing Instagram, Twitter and TikTok. Flash forward to the present day, where I find myself checking LinkedIn daily - just after my alarm goes off in the morning and several times throughout the day. It’s no secret that in the last year we’ve seen an increase in traffic on all social media platforms and LinkedIn is no exception.
Category ••• Insights
Behind the Strategy: EveryOne Adds Up Flu Vaccination Campaign
At LMC, we love a good challenge. Even more so, we love working with clients to find a solution to their challenges that works for them. Working with non-profit organizations is a big part of what we do at LMC. Our location in rural West Virginia allows great opportunity to work with great organizations whose missions are to better the communities we live, work, and play in. One of the non-profit organizations LMC partners with is The Center for Rural Health Development (CRHD), an organization that works to improve the health of West Virginians and strengthen West Virginia’s health care delivery system, especially in rural communities.
Category ••• Insights | Project Showcase
Celebrating 7 Years of Strategy
In case you didn’t already know… We’re celebrating 7 years here at LMC—and what a fun and exciting adventure it's been! We consider ourselves fortunate to have so many awesome clients and to have collaborated on some pretty rad projects over the years. And while there’s a lot we could brag about, we’ve narrowed it down to seven of our favorite projects to share with you.
Category ••• Insights
The Social Sip: Instagram Reels
Instagram Reels are a new way to consume video content while staying on the same Instagram app we know and love. We see day in and out that this type of vertical video content is gaining so much traction on every social media platform. It started with stories, then of course TikTok took over our hearts and lives (at least mine, that is).
Category ••• Insights
LMC Takes on Facebook Blueprint
Social media marketing is an ever-evolving industry, so we jumped in head-first and took the Facebook Blueprint Course. Learn more about what that means for our business and how we can help market yours.
Category ••• How We Do It | Insights
4 Thoughts on Healthcare Marketing
With over fifteen years of healthcare marketing experience, LMC’s Senior Account Manager Rachel Phillips gives us some rock-solid insight to healthcare marketing that allows for authentic and positive brand experiences.
Category ••• How We Do It | Insights
LMC’s Best of 2020
With this team of high achievers we’ve grown by leaps and bounds, and have a lot (we’re just going to say it) to be proud of - therefore, we decided to end 2020 on a high note and share some of the moments that made us smile.
Category ••• Insights
Our Favorite Podcasts
Sept. 30th is recognized as Podcast Day – and since we love any excuse to celebrate a social media holiday, we're sharing some of our favorites. We hope they can help kickstart your love for podcasts or perhaps you add one or two (or all of them) to your favorites list.
Category ••• Insights
Adapting Our Practices During a Pandemic
The uncertainty of COVID-19, paired with the unforeseen challenges of owning/operating a business is enough to make anyone panic. Times are different, and it's only natural that the marketing and advertising atmosphere has shifted as well.
Category ••• How We Do It | Insights